Increase Your Profits With These Upselling Strategies!
Finding new customers can be very expensive, so it makes sense to squeeze some extra value from as many customers as possible while also offering enhanced value on the extra purchases your customers make. You can do that by adopting a number of profit-enhancing "upselling" strategies to encourage customers to spend more.
Let's say you're selling a health supplement for $20 a pop. If they add it to their order, tell people they can buy another one of your products for a $5 discount. That's upselling! Your goal is to get more money out of the first sale of each customer.
Here are eleven upselling strategies you can adopt to increase your profits.
1. Deluxe Upsell: Sell a basic product and tell people who for a little more money they can receive the deluxe version instead.
2. Money Upsell: Offer people the resell rights on the product they are purchasing from. This is especially effective for information products such as e-books.
3. Discount Upsell: If you're selling a product that people might order again in the future, such as health supplements, you could offer them a second bottle of the same product at a discount.
4. Time Upsell: If you're selling a product or service people subscribe to, a magazine or an e-newsletter for example, you could offer them a 50 % discount if they subscribe for two years instead of one.
5. Quantity Upsell: This strategy resembles the discount upsell, but instead of offering a discount on an extra product buy you can increase the discount according to how many products they order. If they order three they get a 10 % discount, if they order 5 they get a 15 % discount, and so on.
6. Package Upsell: If you're selling a range of related products you could offer your customers a package deal. Tell them the products are much cheaper when they are all purchased in a single package as opposed to purchasing each product separately.
7. Affiliate Upsell: Offer a related company's product as an upsell. If you sell affiliate products along your own products, this is a good strategy. Offer a discount on the joint buy as a way to introduce customers to your affiliate products. (Make sure your affiliate commission is bigger than the discount you offer, though!).
8. Free Upsell: You could offer a free sample or trial of your product (your first sale would be free) and then tell people that if they order the full version right away, or within a specified time limit, they will get a discount.
9. Extra Upsell: There are many things you could charge extra for at the point of sale. It could be gift wrapping, imprinting, customized designs, product cleaners (if you are selling shoes or furniture ) and so on.
10. Extended Upsell: If your product comes with a warranty, you could offer to extend the warranty one more year for only $30.
11. Gigantic Bonus Package Upsell: If you are selling software or information products via the Internet you can offer a huge bundle of extra products for a mouth-wateringly low price. If he declines the buy today, tell the customer that the special low price bundle will not be offered again.
In conclusion, you can use one or these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other profitable upselling strategies to squeeze extra value out of your "dear" (in both senses of the word) customers!
Quantity Upsell: This strategy resembles the discount upsell, but instead of offering a discount on an extra product buy you can increase the discount according to how many products they order.
Package Upsell: If you're selling a range of related products you could offer your customers a package deal. Tell them the products are much cheaper when they are all purchased in a single package as opposed to purchasing each product separately.
Affiliate Upsell: Offer a related company's product as a upsell. Gigantic Bonus Package Upsell: If you are selling software or information products via the Internet you can offer a huge bundle of extra products for a mouth-wateringly low price.
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